Using Twitter to help your Field Service Businesses

Published in Cloud Computing, Mobile Devices, Online Marketing, Service Company Tips on January 27th, 2011

 
In today’s day and age, social marketing/media has become more important then just advertising your service business through local pages, magazines, Direct Mail or TV.  
 
One application, which has changed they way the world does business, is Twitter.
 
Twitter allows you to connect to your Venders, Suppliers, Potential Customers, Existing Customers, Investors, Journalists, Authors ….Pretty much anyone you can think of. 
 
By connecting to these people you expand your exposure in the market place, and become more connected within your industry all for Free.
 
The best way to use twitter is with a client-based application like;
 
Tweetie     – Mac only.
 

Some of these products have IPhone apps, which are highly recommended for tweeting on the GO. 
 
If you not using twitter sign up here.  Once you have registered, follow us @connect2field.
 
Good Luck and Good Tweeting :) 
 

Using Google to Grow your Field Service Business

Published in Online Marketing, Training & Tips on July 6th, 2010

Everyone wants to get more customers and there are so many different ways to grow your customer base for a service busines. Today I'm going to give you some specific examples on the best way to get more customers in your field service business by using Google. These steps will work no matter where you are in the world and can work with any size service company.

 

I believe the days of just putting and add in the Yellow Pages are gone... and using the Internet to grow your business is the way forward.

 

So lets take a look at a few examples

 

1. Get Listed on Google: Make sure you site is listed on Google, you can do a search in Google for site:www.yourdomainname.com see the example below:

Searching for Field Service Software

 

If your site isn't listed then you will need to add it here: http://www.google.com.au/addurl/

 

2. Start a blog: starting a blog is a great way of creating content on your site that talks about the types of services you offer. Google loves content but it's important to make sure the content is relivent to your website, by providing content on your website it enables Google to list your site under  your specific key words. Getting listed can be a complex process and time consuming so here are a few tips:

Think about the types of keywords someone would type into Google to find your service.

When writting blog posts try to incorporate these keywords.

In any blog post use a good title that people will search for, generally try and add some keywords in your title.

Include the same keywords in your blog post that reference the title.

Include links to other sites that talk about your content. This can be links to your own site.

Look at some of your competitors blogs and see what they are doing.

 

To get your blog started I would suggest trying Wordpress their blog software is simple and easy to use.

 

3. Google Adwords is a great way of instantly getting your site up on Google, however you have to pay for each time someone clicks on your add. The price can vary quite a lot depending on which keywords you are using. It can still be a quick and easy way of getting your site listed.

 

Those are some really simple things to get you started with you marketing your field service business online.


In the coming months we will post so more examples in the mean time if you have any questions feel free to email us at info@connect2field.com