About the Author
Steve is the founder and CEO of Connect2Field. He loves helping business use technology to improve the way their business operates. When away from the office he enjoys scuba diving, playing floorball or racing down a mountain on his snowboard.
Flustered by Facebook?
Troubled by Twitter?
Here are Connect2Field’s Social Media basics to help get your field service business started!
Social media has been stigmatised in the past, particularly as it is a totally new concept for a lot of people! Times have changed, and it’s now time for businesses to embrace the power it gives us to stay in touch with our existing customers and reach out to new ones!
It doesn’t matter whether you have a plumbing, electrical, cleaning or any type of field service company – your customers are out there and social media is an easy way to build and maintain relationships with them!
If used properly, social media can be a great help to our businesses and our customers. Read on for a simple beginners guide about getting started with Social media for your business:
- Firstly, Create a page! Link your page in any emails to customers and through any newsletters you send out. Add the URL of your Facebook page to your business card.
- Using your page “as your company” (Select the triangle icon next to “Home” in the top right of the page to do this), “like” your partner’s pages and get them to do the same for you.
- Encourage friends and family to “like” and share your page.
- Engage your audience – create meaningful posts that people will want to interact with. You can ask questions and create polls to get people really involved and also to do a bit of market research!
- Run competitions or offer discounts to your Facebook fans which will encourage them to spend their dollars in your business and return to your page. If it’s a really good deal they are also more likely to share this with their friends on Facebook which will help you to increase the number of fans your business has!
- Offer a special discount to people who “check in” to your business.
- Find out more about using Facebook for your business here: www.facebook.com/business
- You can check out the Connect2Field Facebook page here: www.facebook.com/connect2field
- Peer to peer, word of mouth recommendations are the most powerful form of marketing.
- “955 million monthly active users at the end of June 2012.” Facebook.com (That’s a lot!)
- It’s FREE!
- “Over 900 million people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.” Facebook.com
- Create a Twitter page! For a brand page ensure you use your brand logo. You can also create a personal page linked to your business (we do this as well as our brand page at Connect2Field) – or both! See what works for you.
- Make sure you tweet regularly – every day where possible. You have 140 characters through which you can broadcast information, converse with other people and ask questions to the “Twitterverse”…
- Hashtags: # can be used to filter tweets into a topic or trend amongst all Twitter users. Use these in your tweets so people can find your tweets when they search for a particular topic.
- You won’t succeed in building your Twitter value by pushing out one way marketing messages about your product. Instead ask questions, be personal, and engage people naturally within the Twitter community.
- Don’t just start Tweeting assuming that the Twitter community is going to accept you with open arms. It’s important that you spend some time just listening and observing the behaviour of those who are talking about you or your company.
- Be authentic and believable.
- You can check out the Connect2Field Twitter page here: www.twitter.com/connect2field
- You can improve customer service dramatically because Twitter happens in real-time. You can answer queries instantly – sometimes being able to resolve customer’s issues with one tweet or developing a deeper conversation if it requires more attention. This can also drum up more interest from other users if they stumble upon your tweets…
- Twitter is great for your brand image – if you provide great customer service – publicly – this will create more interest in your brand and maybe even more sales! You can include something in email signatures to suggest for your customers to tweet if they are happy with customer service. People will pick up on this.
- Twitter is Free and also requires less time and resources to answer customer queries than the typical setup of emailing back and forth or spending 20 minutes on the phone.
- Staff satisfaction – staff members have more visibility on the impact that their customer service has on the business.
- So…what IS a blog? A blog (a new word formed from “web log”)”is a discussion or informational site published on the web, consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).” Wikipedia
- Blogging is a great way to improve your website from an SEO point of view as well as engaging your customers – current and potential – with interesting and industry-relevant content.
- It’s important to blog regularly to keep people engaged in what you have to say!
- Follow other companies who have mastered the art of blogging for inspiration. We love Reckon, 37 Signals, Xero, Dell and Zendesk.
- It’s a fun way to involve your team – by allowing different people to blog about different subjects it creates a sense of community at work. It also can give people in the office some variety to their everyday tasks.
- It keeps you and your contributing team members up to date with your industry. Having a deeper knowledge of what’s happening, new technology, events etc will reflect in how your customers perceive you. If you are an oracle of knowledge, they are more likely to trust and recommend you to their friends.
- If you allow people to comment on your blog, it’s a perfect opportunity to learn from whoever is visiting your site – whether they find your posts interesting and if not, what are they interested in? It helps you to get to know your consumer.
Let us know your social media pages and we will follow/like your business!
- You can follow us on Twitter: www.twitter.com/connect2field
- You can “Like” us on Facebook: www.facebook.com/connect2field